So, this afternoon after a thrilling Fish and Chips Lunch, complete with Bloody Marys at Duke of Perth , Shawn not so subtly hinted that he wanted a sweet cold treat to round out his fried food fullness. So I hopped out of the car and headed to the store with the intention of picking up some frozen snickers bars. Alas there were none. HOWEVER, lo and behold I found there in the freezer, Q-bees (pronounced cube-eez)!
Which are Rice Krispie (style) Treats filled with ice cream, and available in three flavors each with their own name and anthropomorphic idiosyncrasies. Dave, the chocolate tree hugger and outdoors man, Esquivel the vanilla extreme sports enthusiast, and Suzy Cube, the ubiquitous strawberry girl flavor. After searching around, and coming up with little to nothing about them on the internet, I did find out that this company is trying new marketing stuff this year, and has since developed new looks for each of the different flavors, hats, lady faces, up dos, and each of them also have twitter pages where you can read along as they bicker Twitter style. SO BIZARRE. Nothing makes me want to eat a vanilla treat like reading a transcript of it making fun of the strawberry treat’s obsession with wearing pink outfits while the chocolate flavor insists every one “chillax.” Anyway, I picked up a pack of the vanilla, as these were this was the only flavor available at the Dominick’s near me.
Here, Shawn considers the cube and then devours it.
So the long and short is, this is a nice little cube of ice cream with a crispy sweet out side, but it really didn’t hold up to the excitement my brain and stomach created while the helped me imagineer a Rice Crispy Treat pregnant with vanilla ice cream. It was weird. Now I almost forgot to mention that this treat is all natural. The whole thing is kosher, vegetarian, and the cream is from cows that are growth hormone free. Which could go either way really, they could be the less than delicious, and sort of “fat free” or “diet” tasting, or they could be extra good rich “handmade” tasting. Sadly after much debate, we decided that there was something sorta Boca about the taste, being totally slammable, but not as good as the bad for you real deal.
And there you have it kids, tasty, good for you, almost entirely guilt free, but not as interesting as advertised.